Have you been thinking about launching your part-time tax practice into a full-time venture?  Don’t let the recession intimidate you.  For many, this economic downturn presents the perfect opportunity to inject their businesses into a depressed market and experience a strong showing as a result.

While startup mistakes are common, and expected, you can take measures to avoid the greatest pitfalls by avoiding the most common mishaps.  In this article we share 4 of 9 mistakes you can avoid in order to enjoy greater success more quickly.

1.  Not researching the market before entry

Not even your enthusiasm can make up for a lack of research regarding your prospective practice and its intended market.  Before launching your business full-time, do a little research to ensure your intended niche can sustain your practice.  If you plan to service small businesses, your “research” can include a drive down your main street, or you can thumb through the yellow pages of your local phone book.  How many small, local businesses can you find?  Consider that these don’t even include the countless entrepreneurs working from their homes.  This potential client base is huge and continues to grow every year.

2. Focusing on a narrow niche

It’s always good to specialize-be it restaurants, construction companies, retailers, etc.; it can help your business to have an industry-specific focus.  However, if you narrow your focus too much, you may eliminate many prospective clients.  We suggest you focus on small business and then, perhaps select a specialty within that venue.  That should keep your niche wide enough to attract the clients you need sustain your business.

3. Launching too slowly

There’s a risk in launching too quickly (for example, without having done the necessary research), but the risk for launching too slowly is even more common.  Once you’ve done the necessary research, have developed your vision and business goals and have determined the best time to enter the market, you should move forward with your undivided attention and energy.  Doing so will ensure your business the greatest likelihood of success.

4. Forgetting about branding, marketing, and sales

Stuart H. Britt said, “For a business not to advertise is like winking at a girl in the dark.  You know what you’re doing but no one else does.”  As a tax professional, you may think that focusing on your craft is the most important strategy in launching your full-time business.  While that is important, your expertise will get you nowhere if you don’t have any clients.  You must dedicate some of your time and energy to promoting your services.

As you pursue your dream of owning and operating your own full-time tax practice, you can avoid failure by avoiding common startup mistakes.

Return next week when we’ll be sharing the final 5 startup mistakes:

5.    Being short on passion

6.    Spending too much money

7.    Bringing in unnecessary partners

8.    Lacking clarity in long-term business goals

9.    Refusing to receive further training

Attracting Even More Clients

One thing to consider when marketing your business is how to leverage all your skills in order to attract as many potential clients as possible.  You may not realize just how much business you  could get when properly promoting your QuickBooks expertise.  From setup to consultations to help services, you could increase your offerings with no effort at all.  It just depends on how you promote it.

Increase your clientele using a skill you already have. To learn how to promote your QuickBooks expertise in order to gain more clients, order QuickBooks Made Profitable today.

5 Big Mistakes to Avoid

The recession is making everyone nervous, especially small business owners.  And as a result, many are taking a cautionary approach to business management, which, in the end, will threaten their ability to outlast the recession.  If you’re interested in gaining momentum in these difficult times, you’ll be sure to avoid the following 5 big mistakes:

1. Stop Marketing

While you may need to reevaluate your marketing approach, you should definitely continue to market your services.  Determine which tactics have worked well in the past and repurpose them for the current economic climate.  Too many small businesses are decreasing their efforts to promote their businesses which will only enable their competition to eclipse them in the long run.  Now is the perfect time to heighten your efforts to market your business and gain more familiarity with prospective clients.

2. Mind Your Own Business

One of the worst things you could do is ignore your competition and their response to the recession.  You’ll gain a competitive advantage by monitoring their efforts in marketing, networking, retention, and service offerings.  Only when you’ve research the competition can you be strategic in your attempt to outlast them.

3. Wait to Self-Assess

Now is a good time to assess your efforts, determining both your strengths and your weaknesses in order to improve your business.  Prospective clients are tightening their purse strings and will be even more deliberate and thoughtful when selecting a tax professional that best suits their needs.  Your willingness to advance your business despite the recession will demonstrate your professional dedication.

4. Minimize Networking

While networking may take time, it doesn’t require a lot of money.  You would make a big mistake in minimizing your networking efforts during a recession.  You can learn a lot from other professionals weathering the economic storm, and as you continue to network, you’ll be exposed to good advice, helpful tips, and potential referrals.

5.    Sit Tight

Now is the time to make all necessary efforts to improve your appeal to prospective clients.  When you sit tight, you surrender the advantage to your competition and lose precious ground.  Look for ways to enhance your service offerings and marketing advantage.  When you do, your business will quickly become the premier financial provider in your area.

UAC’s Training Programs Will Catapult You Ahead of the Competition

It doesn’t take a rocket scientist to realize that by expanding your service offerings you can quickly expand your client base and, consequently, your bottom line.  As a tax preparer, adding accounting and QuickBooks services to your menu will not only attract more clients, but it will enable you to easily expand your seasonal business to a year-round venture.

Universal’s Professional Bookkeeper Program and Professional Bookkeeper’s Guide to QuickBooks are perfect recession-proofing training programs.  They will bolster your business with valuable services that every small business owner needs.

For more information on these two programs and their ability to strengthen your business and help you outlast the recession, visit Universal Accounting Center today!

Josh Gordon, president of Selling 2.0, recently released survey findings that indicate how to best approach marketing during a recession.  If you’ve encountered less business as a result of the economic downturn, the following 5 tips may help find more success promoting your services.

1. Target a different market or demographic.

Many businesses are finding greater success in marketing to new categories of customers and clients.  While you should never abandon your current clients, you may find that new and improved marketing materials are best directed at a different target market.  In fact, because they are proven to better rebound from a recession, consider smaller businesses, or even individuals.  Regardless, remember to contact past clients as well, as they are generally more comfortable returning to a tax preparer that is familiar with their situation.

2. Work more closely with your marketing department.

You probably don’t have a marketing department, but this concept of having the business manager (or accountant) work more closely with the marketing director, is key in seeing true business success.  In fact, it’s a concept on which Allen Bostrom focuses in his book In the Black: Nine Principles to Make Your Business Profitable.  When you examine which marketing efforts are bringing in the most clients you’re able to better define a marketing strategy that works for your practice.

3. Enhance customer contact and improve customer service.

This is an age-old principle in securing and retaining clients.  In order for them to feel truly valued, you must contact them regularly and ensure they each receive stellar customer service.  And now is the time of year when you must inform past clients that tax season is upon them.  The correspondence will remind them that your service is the most convenient and appealing option they have when it comes to filing a fair and accurate return that limits their liability as much as is legally possible.

4. Recognize that current and prospective clients may take longer to commit.

The recession has made many fearful, especially when it comes to spending money.  Don’t be offended when you see current and prospective clients tentative when it comes to retaining your services.  This is where you will need to tactfully remind them that your fee more than pays for itself in what you save them in taxes.  When you are able to demonstrate how your services align with their financial objectives, you will enjoy more success.

5. Build your social networks.

This is not the time to stop networking.  Building your social networks will enable you to make more connections, finding potential clients where you might least expect them.  And as you associate with colleagues, you’ll better understand the current economic climate of your region as well as more effective marketing strategies and target markets.

One way to ensure your practice’s longevity is to continue marketing your services regardless of the recession.  As Roosevelt said in his inaugural address to a depressed nation, “…let me assert my firm belief that the only thing we have to fear is fear itself-nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance.”

The last thing your practice should do now is retreat.   Attending to your marketing efforts is the best way to advance your business during a recession.  Take some time to further study how you can apply effective marketing strategies.  UAC’s Universal Practice Builder Program is one resource that could help you accomplish that.  Visit our website to listen to what our graduates are saying about how this marketing program has changed their businesses for the better.

Resources

Gordon, Josh.  “What is Your Recession Strategy?”  12 December 2008 thecustomercollective.com

Without a sense of urgency, desire loses its value. – Jim Rohn

People who are unable to motivate themselves must be content with mediocrity, no matter how impressive their other talents. – Andrew Carnegie

Be miserable.  Or motivate yourself.  Whatever has to be done, it’s always your choice. – Wayne Dyer.

Desire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire which transcends everything. – Napoleon Hill

They say tough times bring out the best in people.  We’re guessing our current economic slump qualifies as a tough time, especially for small business owners like you.  Is it bringing out your best?

A recession will test your character, and your response will determine what you’re made of.  Will you advance or retreat?  Whatever your response, it will be determined from by your internal motivation.  Steven Covey once said, “Motivation is a fire from within.  If someone else tries to light that fire under you, chances are it will burn very briefly.”

The last thing you should do is allow the recession to dictate how successful your business is.  Rather than hunker down to wait out these tough times, you can take initiative and empower your business with a competitive edge, making it the premier financial provider in your area.  But that choice is yours.  Will you make it?

Increase Your Services

Increasing your service offerings makes your practice more appealing to prospective clients.  Nothing will complement your tax practice more than Professional Bookkeeping services. By increasing the number of products you offer, you’ll not only be able to provide your clients with a complete financial service package, but you will also be able to generate a better income for you and your family as well.

You already know that the income from a tax preparation business peaks during the first four months of the year. Many professional tax preparers bill at rates of $100 per hour or more, enabling them to work 4 to 6 months per year and semi-retire the rest of the year. But in these financially troubling times, that might not be enough to support you and your family.  By adding bookkeeping and accounting services to your menu, you’ll create a stable income stream for your business that will be consistent year-round.

When you enroll in the Professional Bookkeeper Program you have access to the following:

• A self-paced program you can complete in as little as 60 hours
• Practical, hands-on training that will prepare you for typical day-to-day small business accounting functions
• The ability to earn the Professional Bookkeeper (PB) designation
• 6 months of follow-up support with our trained professionals
• 12 valuable instructional DVD’s and manuals designed to help you continually review and master concepts
• The confidence to become the premier full-service financial provider in your area
• An iron-clad guarantee that makes the PB Program a risk-free professional investment

Implement Effective Marketing Strategies

When you employ proven marketing techniques in order to promote your practice, you gain a competitive edge that enables you to grow your business and your bottom line.  The Universal Practice Builder Program was designed to train you how to put your practice on top, attracting quality clients using cost- and time-effective techniques.

This program offers the following:

• $30,000 in new annualized billings in only 12 months
• Tactical goal planning and setting
• The ability to generate 15 to 25 qualified leads per month
• Phone marketing instruction and training
• Training in the benefits of newsletters and websites
• 12-proven marketing strategies
• Five business assessments
• A customized business website

Most of your competitors are just as shell-shocked by the recession as you are.  Most of them are also lying low and hoping their businesses can weather the economic storm.  You will gain an advantage by improving your business by becoming a full-service financial provider.  The Professional Bookkeeper and Universal Practice Builder Programs will enable you to do that.  By enhancing your services and implementing effective marketing strategies, your tax practice will quickly become the premier financial service provider in your area.

Don’t cower to the recession.  Take action and advance your business now.  Register today!

Last week we suggested you purchase a last-minute gift for yourself: the Universal Practice Builder program.  For those of you too busy to take advantage of that offer, we extend it through today, reminding tax professionals that anything purchased for the betterment of your business will be tax deductible this year, as long as you enroll by December 31^st.

Marketing on Steroids

We understand that tax professionals are generally not marketing gurus.  Why would you be?  Your job is to stay current in tax code and help clients reduce their liability as much as possible.  But if you don’t market your services, you’re not likely to have a very solid client base, nor will you have the work required to make enough money to sustain your practice year-round.

The Universal Practice Builder (UPB) program will equip you with all the marketing tools necessary to build a thriving tax practice.  In fact, following the completion of this course you can become the premier tax practice in your area.

To share this priceless information we developed the Universal Practice Builder Program, otherwise known as Marketing on Steroids.  Here’s just a sampling of what you will gain from enrolling in this phenomenal program:

• A guarantee of $30,000 in new annualized billings in only 12 months
• The skills to become a Profit Expert for each of your clients
• 12 marketing strategies that you can implement immediately
• A process which can produce 15 to 25 qualified leads per month
• 3 months of coaching via telephone and Internet
• Training on a computerized database tracking program
• A presentation DVD to show potential clients
• Training to use QuickBooks to attract more clients
• Access to a plan proven to help retain clients

And if you enroll by the end of today, your fee will be tax deductible!

Attend a Special UPB Workshop

Not only that, but if you choose, you can also attend our special Universal Practice Builder Workshop in Salt Lake City, January 2009.  There you can listen to the experts and ask questions that will enable them to personalize the training for you and your business.

Here’s what other attendees have said about the workshop:

Very impressed. I thought the seminar was very well done and the people from UAC seem to really care about your future success. I really enjoyed it! Once I got here I realized how worthwhile it was. If you’re not a marketing guru then I highly recommend it. – David A.

Great ideas. Everyone works hard for good results. Great marketing & sales team. I wished I had these people on my team! Although I have an MBA, everything taught is right on target & very well presented. Thank you very much. – C.O. Davis

Words simply cannot express how much I learned and how much I enjoyed the UPB workshop. I left SLC yesterday feeling an amazing empowerment, knowing that the process of building my accounting practice has only just begun and that the sky is the limit. With the excellent guidance, advice, and education I received this past weekend, I now feel ready to take on the task of building the best accounting practice that I possibly can (and as quickly as I can, too!). Meeting the other participants was also an inspiration. Thanks for an amazing experience and event that was definitely, without a doubt, the best use of my weekend. – Jessica R.S.

Truly appreciated attending. It was immensely informative and first-class all the way! Thank you to all of the staff and thank you Allen!!! – Mary P.

Enroll Now!

When you enroll today, not only do you take advantage of another tax deduction for your business, but you also will receive our free gift, QuickBooks Made Profitable.  This simple program will teach you how to develop a QuickBooks expertise that will enable you to increase your service offerings, attract new clients, and grow your business even more!  Doing so will make your practice more valuable to current and prospective clients.  There’s no time like the present, or December 31^st, to take advantage of last-minute tax savings.  Enroll in the Universal Practice Builder program today!

You know the feeling.  You’re sitting at home on Christmas Eve, ready to enjoy the holiday, when you remember that you’ve forgotten a very important present for a very important person.  It’s too late to order over the internet, and you can’t procrastinate any longer, so you brave the winter weather and join the throngs of other shoppers who have also been a tad forgetful.

Our intention here isn’t to guilt you into driving to the mall today.  In fact, we hope you’ll stay right where you are, comfortably reading this article.  We also hope that you’ll think of that one person for which you haven’t yet purchased a present.  That one person who deserves a gift so grand it will make 2009 more enjoyable, more exciting, and more lucrative than ever!  Who are we talking about?  You, of course!

The Gift of Profitability

It would be silly of us to ask if you would like your business to become more profitable.  Of course you would!  What business owners wouldn’t want to grow their practices using proven marketing techniques designed to help them secure high-quality clients?  Crazy ones!  You, on the other hand, are only crazy about your business, intent on seeing it become as successful as possible.  That’s why you need to give yourself the gift of profitability this year.

UAC’s Universal Practice Builder program is targeted for those business owners who want to hone their marketing practices and see genuine profitability as a result.  You realize that you only have so much time, and any time you spend marketing must be effective.  The strategies and techniques you use must bring new clients through your door.  Otherwise you’re wasting valuable time you could instead use to bill clients for performing your valuable services.

The Universal Practice Builder course will train you in 12 promotional techniques that will appeal to your target market!  Not only that, but this training will enable you to produce 15 to 25 qualified leads per month.  In no time at all, you’ll either need to hire employees to help with the work load, or you’ll have to turn potential clients away!  With such an incredible demand for your services, you can charge even more money and maintain a client roster full of high-end clients.

You’ll also learn valuable presentation skills you can use in client-generating seminars that will demonstrate your expertise while creating even more interest in your practice.  Imagine becoming the premier tax preparer in your area!  It can be done if you purchase this one present for yourself today.

Enroll now and you could also attend a live Universal Practice Builder workshop in Salt Lake City this January.  There you can learn from the masters who will provide individual direction in how you can cater this program to your personal situation and personality.

One Astounding Guarantee and Our Free Gift for Enrolling

We guarantee that when you correctly apply the principles learned through the Universal Practice Builder program, you will earn an additional $30,000 in annualized billings in just 12 months!  That’s 17 times the cost for this course.  Talk about a healthy ROI!  This isn’t just a present-it’s a serious increase in your salary.

Also, when you enroll today, we’ll add QuickBooks Made Profitable, a program designed to show you how to use your QuickBooks expertise to bring in even more clients.  Not only will you learn how to better market your skills, but you’ll increase your service offerings in order to attract more clients that can keep you busy year-round and not just during tax season.

Testimonials of Others Who Treated Themselves to a More Profitable Practice

The following individuals are enjoying all the benefits this program offers.  But don’t just take our word for it; read what they have to say:

Excellent company. The people really care about their students. I really feel they want to see their students succeed. It is a pleasure to do business with UAC. This was an excellent workshop. There was a lot of quality material presented by some excellent and sometimes even funny instructors. I walked in with no plans and walked out with a special plan of action to help market and grow my practice to the next level. -  Pete M.

I was very impressed and thankful I decided to attend. Lots of great information to take and implement in my practice. Watching the DVD’s was wonderful but attending the seminar was phenomenal. – Diane H.

Universal Accounting is dedicated to my success and is evident by their dedication to teaching me the tools I must have to develop my business. The staff made sure when I left the seminar that I was prepared and comfortable with moving ahead with business development. – Gary R.F.

UAC is the premier trainer of the accountants of the future. They truly understand how to differentiate their clients from the average accountants. To be honest, I don’t want anyone in my area to know about UAC. I think the information provided will truly separate my services from 95% of my competition. – Magnus E.

2009 is around the corner.  Don’t you want it to be your most profitable year yet?  When you enroll in the Universal Practice Builder program, you are taking all the steps necessary to grow your practice to become the premier tax firm in your area.  Get yourself the gift that will keep on giving you and your family a more profitable future.

Happy Holidays, from Universal!

Step Two: Approaching Clients for Referrals

Only after your clients have experienced your stellar services can you approach them for referrals.  Last week we talked about providing quality customer service to your clients in order for them to truly appreciate your business. Until you are certain clients are happy with your services, you should not approach them for referrals.  You don’t want to compromise an already delicate relationship.

Once you have a handful of pleased clients, select one of the following approaches in asking them for referrals:

1. Request feedback

One subtle method for requesting referrals can accompany your request for valuable client feedback.  Give your clients a survey on which they can respond to the quality of your services, explaining what they appreciate and what they would like you to improve.  If clients are especially satisfied with your work, this can be a good time to request, at the bottom of the survey, a list of individuals they know who might also benefit from your services.

2. Use a sales letter

If you distribute a newsletter for your business, this would be a great place to request referrals in a very casual way.  If you don’t currently distribute a newsletter, you may consider sending all your current clients a sales letter where you detail your services and offer a seasonal offer or special deal.  Again, at the bottom you can include a request for referrals.

3. Ask directly

Business lunches are a great way to show your clients appreciation.  It’s also a good setting for requesting referrals.  It’s important to remember that your approach should never be pushy or aggressive.  Take the time to chat with your clients, showing genuine concern and interest as you talk casually.  At some point the conversation should turn to business, and as the end of your meal nears you should make the request.  Consider a casual request, such as, “Is there anyone you know of who might also benefit from my services?”  If your client’s response is positive, ask if you could invite the client and his/her friend(s) to another lunch appointment where you could be introduced.

4. Offer incentives

Often the idea of discounted services is the best motivator.  You may find your clients more willing to refer their family and friends to your tax practice when they realize that they will receive a complimentary service or some type of discount.   Remind your clients of these incentives 3 to 4 times a year in order to encourage them to consider who they know that might benefit from your services.

5. Give gifts of appreciation

Regardless of whether or not your clients actually refer anyone to you, showing your appreciation for their business is always a good practice.  Gift cards for restaurants, movie theaters, gas stations, book stores, etc. are all good examples of small gifts of appreciation that will go a long way in inspiring client loyalty.

Asking for referrals can be daunting.  However, when you can ensure that your clients are first satisfied and then approach them with a low-pressure technique, you’re more likely to find success and a handful of prospective clients.

Attend a Free Seminar

Whether you have your own accounting practice or have been considering starting one in the future, you could benefit from a free seminar on Having Your Own Successful Accounting Practice.  Universal Accounting Center is making the rounds these next few months, offering this free two-hour workshop designed to teach you how to save many wasted hours and thousands of dollars learning techniques that work.  See if one of our free seminars will be coming near you.

Young and Successful Entrepreneurs: What’s Their Secret?

Recently Inc.com released an article naming the top 30 entrepreneurs under 30 years old. From iPod accessories to business furniture, from real estate to large and trendy women’s shoes, and from popcorn seasonings to insomnia cookies, these young upstarts are clever and dedicated. But what else to do they have in common and how can it help other entrepreneurial hopefuls like you?

Obviously one thing they have in common is youth. But interestingly, they are part of a generation more likely to start their own businesses, not once but countless times. Donna Fenn reported that a recent survey conducted by OPEN from American Express found that 55% of Generation Y (born between 1977 and 1994) view themselves as serial entrepreneurs while only 33% of baby boomers do.

There are other commonalities among these young entrepreneurs, including a desire to take risks, familiarity with technology, and an understanding of their peers’ wants and needs.

Risk Enthusiasts
We all know that starting your own business requires a fair amount of risk taking. 70% of Gen Y says they like taking risks while only 53% of their older counterparts agree. While some of that can be attributed to having less to loose, it enables them to move forward without fear, focusing all their energy on making their venture work.

Familiarity with Technology
Because they’ve grown up with the Internet, multimedia, gadgets, widgets, and other technologies, they recognize its inherent value in helping promote and build their businesses. Not only do many of these 30 under 30 entrepreneurs have technology-based enterprises but most of them recognize the value of using the Internet to promote their businesses, either through viral marketing, blogging, websites, or other electronic means.

An Understanding of Their Peers Wants and Needs
Obviously, Generation Y makes up a large portion of the American population, nearly as much as the baby boomers. And because Gen Y is a large group of like-minded consumers, it serves these entrepreneurs well to know what appeals to them. So it shouldn’t surprise anyone that many of these risk enthusiasts have a pulse on this young and hip market and know which business ventures are viable and which are not.

But you don’t have to be 17 to 30 in order to become a successful entrepreneur. But perhaps we could learn a thing or two from these trendy upstarts. Here’s some advice from just a few of these 30 young and successful entrepreneurs:

One thing I’ve learned is that you have to learn to celebrate the little successes when they happen, and not just worry about the failures all the time. —Ben Goldhirsh, Good

Identify your own weaknesses and find people that you can work with who will make up for that. —Nick Kenner, Just Salad

You have to have a vision of what you’re actually going to provide for someone. Why is someone going to use my service? What is it going to do for them? If you can actually solve somebody’s problem, the money will always follow. —Raj Lahoti, Online Guru

See yourself first, then sell your idea. Ninety percent of investors will invest in a person. If you create an ‘A’ team with a ‘B’ product, then you’ll have an ‘A’ company. If you create a ‘B’ team with an ‘A’ product, then you’ll have a ‘B’ company. —Miles Munz, InterviewStream

The most important thing is just to go out and start something. I think a lot of people feel as if they are not qualified yet or they just need to get X-amount of money in the bank before they go out and start something. And it doesn’t really matter what it is, you’ll get phenomenal experience starting everything. And eventually you’ll get a successful business under your belt. —Hayden Hamilton, GreenPrint

You Really Are Worth It:

6 Reasons Why People Should Have You Do Their Taxes

Sometimes it’s most important to convince yourself that you’re worth the fees you charge for preparing taxes. But in addition to recognizing your own value, for marketing purposes, it is good practice to articulate all the reasons why tax preparers benefit their clients. Here are 6 things to remember the next time you, or anyone else, wonders if your services merit your fees.

1. You Save Time, Energy, and Anxiety
If you do their taxes, they don’t have to. This usually means they can spend their time on more worthwhile ventures, sleep well, and be worry-free come April 15^th. And for business owners, this means they can spend that time making more money. This is a benefit that most potential clients would absolutely agree with.

2. You Manage Complicated Tax Issues
One thing is always constant: tax law changes. The layperson doesn’t typically follow tax law and would like filing to be less complicated. That’s where you come in. You do know tax law and understand what may appear to be a complex tax jungle. You should put potential clients at ease: you know what you’re doing and can use that knowledge to enhance their lives.

3. You Potentially Increase Returns
Vula! And this is where your knowledge can speak to a potential client’s pocketbook. Because you do know what you’re doing, you can potentially increase tax returns. Understanding the in’s and out’s of deductions, charitable contributions, capital savings, write-offs, and depreciation can mean a lot more money returning to your client, often more than enough to cover your fees.

4. You Provide Tax Planning Services that Ultimately Save Money
If you really want to win a client over you’ll tell them why they should enlist your services throughout the year: tax planning can save them a substantial amount come next tax season. Tax planning is important because it helps clients make tax-saving choices throughout the year that pay off when you file their taxes. You can tell them just which decisions will save them that money.

5. You’re a Pleasure to Work with
And don’t forget that your personality is the frosting on this taxing cake. Your confidence and enthusiasm will inspire them to trust you with their finances. So be personable and friendly: it’ll put potential and existing clients at ease.

6. You’re Certified
You probably know better than most people: tax payers are often weary of tax preparers who lack credentials, because not all tax preparers are created equal. And currently no licensing is required to become a paid tax preparer. Uncle Jo who was good at math can prepare all his nieces and nephews taxes without recourse. Along with Uncle Jo there are fraudulent “tax preparers” who promise higher returns by committing tax fraud; they then skip town and leave their clients to deal with IRS audits. Also in the mix are hard-working, legitimate tax preparers like you who supplement their income or run a small business preparing tax returns. So how do those hard-working tax preparers put existing clients and potentials clients at ease? By earning a professional designation that demonstrates their tax preparation proficiency and competency.

Perhaps you feel confident in your knowledge of tax preparation and don’t have the time to take a certification course. Universal Accounting Center can award you with a Professional Tax Preparer Designation by simply taking their certification text. And this would be the 6^th reason you’re worth your fees: you’re certified. For just $570 you could earn a professional designation and show potential and existing clients that you have the knowledge and skill to properly prepare their returns. This goes a long way to impress tax payers and get additional clients. Order your exam today.

7 Tips on Forming a Good First Impression

Meeting with a prospective client in order to pitch your services can be intimidating and nerve-wracking. Does it help to know that much of your prospective client’s decision will be influenced by their first impression of you? In fact, your contact will form that first impression within mere seconds of meeting. It’s important that you do your best to make it a good one. We recommend you consider the following when meeting clients to discuss your services.

1. Looks matter

We’re not suggesting that in order to succeed you must look like a contender for a beauty pageant or the cover of GQ. But we are saying you need to appear well-groomed and professional. Depending on the setting, a formal restaurant or a casual bistro, you should dress appropriately and ensure that all the details-from your hair to your shoes-are attended to and project a positive image for your practice.

2. Consider the contact

You don’t want your contact to feel out-of-place or uncomfortable. When selecting a meeting place you should consider the prospective client and what would put them at ease. This includes how you dress as well. You would probably select different attire when meeting a tattoo artist than you would when meeting a stock broker.

3. Practice a firm handshake

Just about everything you do in that first meeting will reflect back on your business and the services you offer. A firm handshake projects confidence and strength while a limp handshake projects a lack of confidence and strength. If necessary you should practice your handshake until it becomes second nature.

4. Express thanks

Lydia Ramsey, in her article “Seal the Deal in Seven Seconds,” says that while only 7% of your first impression is formed by the words you use, it’s important that you choose those words wisely. She suggests focusing on your first 12 words by expressing gratitude for the opportunity to meet with the prospective client.

5. Use the client’s name

Everyone loves the sound of their own name. And when talking to a prospective client, especially within those first crucial minutes, it’s essential that you say their name. But don’t overdo it; you just might start to sound like you’re schmoozing which is never very appealing.

6. Smile

No matter how nervous you are be sure to smile. A genuine smile will put the client at ease and set a friendly tone for the meeting.

7. Be energetic and personable

Even your walk says something about you. If your demeanor is sluggish then your prospective client will think that’s how you work. Be energetic, positive and friendly. This effort will communicate volumes about your work ethic.

Almost as important as your pitch is the first impression you give a prospective employer. As you attend to your appearance and the way your present yourself, applying the seven tips described above, you’ll find it much easier to close the deal. Come back next week when we will discuss how to present the perfect sales pitch.

To enhance your sales pitch and learn crucial marketing techniques, you can enroll in the Professional Bookkeeper Program. You can add new services to your offerings and broaden your target market. If you would like to learn more you can order our video “Introduction to the Professional Bookkeeper Program” today. For less than $10 (or free when you watch it online) you can learn everything you need know about this amazing course.

References

Ramsey, Lydia. “Seal the Deal in Seven Seconds.” 2 July 2008 About.com