Langston Hughes wrote the following poem entitled “A Dream Deferred.”

What happens to a dream deferred?

Does it dry up
like a raisin in the sun?
Or fester like a sore–
And then run?
Does it stink like rotten meat?
Or crust and sugar over–
like a syrupy sweet?

Maybe it just sags
like a heavy load.

Or does it explode?

Webster defines “defer” as “to put off action; delay.” In actuality it’s a fancy way of saying procrastinate. Are you procrastinating your dreams? And what will happen to your dreams if you do? Most importantly, what will happen to you?

Start Your Own Business

Attending to your own future is not selfish. As you invest in a brighter and more lucrative future for you and your family, you are taking action to improve your lifestyle while preparing for a more comfortable future.

In a number of months you could have a thriving bookkeeping service with a sustaining client base and a more independent lifestyle. Not only can you determine how much money you will make, but you can decide when and where you will work. We’re guessing you’ve dreamed of enjoying that kind of professional freedom! And achieving that will take less time than you imagined and an even smaller financial investment.

The Professional Bookkeeper (PB) Program

This PB Program can help you become proficient in small-business accounting, giving you the expertise and confidence necessary to start a business’s books from scratch. In less than 60 hours you could earn professional certification evidencing your proficiency to prospective clients.

In addition to becoming a Professional Bookkeeper, this program will also teach you how to market your new skills, securing those clients that will ensure your business’s success. From startup to year-end, this program is designed to help you begin your new accounting practice with ease.

But don’t take our word for it. Read what some of our graduates have to say about the program:

Even with 15 years of accounting background, I found myself learning something new nearly every day. - B. Varechok

I can honestly say that the hands-on training from Universal Accounting Center was far more helpful than that of my degree program. The training I received in you class was superb, exactly what I needed for the type of accounting business I was trying to start. I have been so pleased with the training I received from you, that my two part-time employees are currently taking your course. -S.A. Ivins

The Small Business Accounting class was one of the most enjoyable and probably the most useful and practical I have ever taken. That includes the MBA I recently received.-N. Lee

As an average for each client I am making about $30 - $50 an hour, I’ve been able to quit my full-time job. Thanks again to everyone at Universal Accounting Center! It has created for me a brighter outlook financially, as well as more free time in my personal life. And, I didn’t have to go to college for years and pay thousands of dollars for an education.-S. Thomas

Take Advantage NOW!

If you enroll in our Professional Bookkeeper Program now, we will also sign you up for an additional program, QuickBooks Made Profitable. Designed to help you attract even more clients using your QuickBooks expertise, this course will enable you to start and maintain an even more lucrative practice.

80% of small businesses use Intuit’s Quickbooks software. Learning Quickbooks will help you keep more efficient records, enabling you to teach your clients how to use the software so that you can get the information you need which will make your job much easier. In addition, this program will teach you how to attract more clients using your QuickBooks setup, help, and consulting services.

It’s time to stop deferring your dreams. You and your family deserve more. When you enroll in our Professional Bookkeeper and our QuickBooks Made Profitable Programs, you make a personal investment that will pay large dividends in your future. Take advantage of this special deal. Enroll now!

6 Steps for Turning Prospective Clients into Current Clients

You’ve made a good first impression and now you want to deliver your sales pitch and seal the deal. That may be easier said than done. But when you attend to the client’s needs and follow 6 simple steps, it can happen, and quite possibly, before the bill arrives.

1. Arrive early

It’s important that you properly set up your meeting. Most sales pitches are delivered over a meal; it’s a great way to lure prospective clients from their own businesses in order to discuss your services. In that case, you should ensure the restaurant is aware that your reservation is for a business breakfast, lunch or dinner. Give them your card before the clients arrive in order to avoid that awkward moment when the bill is presented. You can also determine seating at this time, which is important when meeting with more than one prospective client.

2. Build your professional relationship

Set the meeting’s tone by getting to know the client better before jumping into your pitch. Ask questions and listen to their answers. Just about everyone likes to talk about themselves, their families, their businesses, and even the weather. Exhibit genuine interest in your client’s life and you’re sure to build a solid base for your professional relationship.

3. Time your pitch

You want to avoid interruption and ensure adequate time to deliver your pitch. If you’re having breakfast, you don’t have much time and will want to start fairly soon. Lunch appointments are a little longer and you should wait until everyone orders before you start. Dinner appointments are the most leisurely and you should wait until everyone has finished their entre before you start talking business.

4. Ask the right questions

It’s important that you determine your prospective client’s needs. What are their current accounting needs? Do they already have an accountant? Are they satisfied with their current accountant? What services would they find most beneficial? The more you learn about their business and corresponding accounting needs the better equipped you’ll be to cater your pitch to align with their business objectives.

5. Emphasize benefits

Before you even practice your pitch try to take on your prospective client’s perspective. What would they most want from an accountant? While you probably offer everything from standard bookkeeping to payroll services, the client is more interested in how those services will benefit their business. It’s much more appealing to hear that you’ll help them cut costs and increase profits than it is to know that you can manage their accounts payable and accounts receivable.

6. Listen to and answer questions

This step is often overlooked. We can be so focused on delivering our pitch that we forget to listen to our prospective client’s questions and thoughtfully answer them. This will help you best determine what their deeper concerns might be. Often this is where the deal is sealed as the client comes to realize that you’re genuinely interested in what is best for their business.

Enhancing Your Sales Pitch

You’ll be better equipped to seal the deal when you have a professional designation to back your experience and expertise. Not to mention, when you receive training in small business accounting, you will enhance your service offerings and become a full-service financial provider! What client wouldn’t want their tax preparer to become a one-stop shop for their financial needs?

And when you enroll in Universal’s Professional Bookkeeper Program, you learn how to become a client’s Profit Expert, enabling you to contribute to a client’s profitability - a skill that makes your services invaluable. Imagine how that will enhance your sales pitch!

Get started today! UAC has been training professionals like you for over 25 years. Benefit from our experience and expertise. Enroll now and gain the skills and confidence necessary to secure more clients and seal countless deals!

Business Advice From a 21 year old Entrepreneur? You Betcha!

Learn from Those Who Have Thought “Out of the Box”

At 12-years old Cameron Johnson started his second (yes, second) business. He purchased his little sister’s Beanie Baby collection for just $100. He sold it on Ebay for $1000, after which he promptly applied to become a retailer for several Beanie Baby manufacturers. Using a personal computer he got for Christmas when he was nine, he sold Beanie Babies from his website, eventually making $50,000 from this venture.

Now 21, Cameron has successfully started, managed and sold 12 businesses. You might say he’s an entrepreneurial phenomenon. He continues to be involved in several businesses, has been featured in over 200 news stories, is a motivational speaker, and is currently celebrating the publishing of his first book, You Call the Shots. This young businessman offers 3 principles for success to other entrepreneurs like himself.

Believe in yourself.
Cameron mentions the first principle to success is confidence. A little moxie, pluck, spunk, and self-assurance can go a long way. He says, “It’s actually not that difficult to succeed. It’s much more common sense than rocket science. But it starts with finding the courage to put yourself out there.”

Self-confidence is what give you the courage to respond positively to rejection; it also gives you the ability to trust your own instincts, which Cameron says is crucial when running your own business. “You can learn all kinds of things from other people, but ultimately it’s your own instincts that you’ll need to rely on.”

And finally, a belief in yourself will resonate to those you interact with. While your product and/or service may be exceptional, clients and potential clients must also believe in you for your business to be successful.

Believe in what you’re selling.
It’s difficult to sell something if you don’t believe it has any value. Regardless of what you’re selling, you need to appreciate its worth. Cameron firmly believes that a business person is also a salesperson, and that there’s a difference between being pushy and being persuasive. People resort to being pushy when selling something that’s useless. He says, “I’m persuasive when I’m selling, but that’s because I truly believe in what I’m selling and the value it will create for my customer. My feeling is, I’d be doing my customers a disservice if I let them not buy my product.”

Treat others with respect.
When you respect yourself, respect for others follows naturally. Cameron states that respect is the best secret of business success. When you treat each person you encounter with respect, your client base will grow as more and more individuals are attracted to both you and your services; these same people will also send family and friends your way because they will trust you to treat them well.

For such a young businessman, Cameron Johnson is brimming with confidence and ease. With such a bright past his future appears even more radiant. But the important thing to remember is that Cameron doesn’t have an MBA, and when he first started he didn’t have an impressive repertoire of business experience; he was simply a kid with a good idea, some common sense and gusto. And while he’s just 21, there’s probably a lot we can all learn from this young entrepreneur about believing in yourself.

For this and more information straight from Cameron himself, visit his article “A Teen Millionaire’s Three Principles to Success.”

Are you ready to take that next step? Are you tired of thinking, “Why not me?” You have gotten this far in your search to do what you want to in your chosen career, take the next step. The time is now to be able to get the training and the change you desire in your professional life. Click here to find out if Professional Tax Preparation Certification is a fit for you.

Young and Successful Entrepreneurs: What’s Their Secret?

Recently Inc.com released an article naming the top 30 entrepreneurs under 30 years old. From iPod accessories to business furniture, from real estate to large and trendy women’s shoes, and from popcorn seasonings to insomnia cookies, these young upstarts are clever and dedicated. But what else to do they have in common and how can it help other entrepreneurial hopefuls like you?

Obviously one thing they have in common is youth. But interestingly, they are part of a generation more likely to start their own businesses, not once but countless times. Donna Fenn reported that a recent survey conducted by OPEN from American Express found that 55% of Generation Y (born between 1977 and 1994) view themselves as serial entrepreneurs while only 33% of baby boomers do.

There are other commonalities among these young entrepreneurs, including a desire to take risks, familiarity with technology, and an understanding of their peers’ wants and needs.

Risk Enthusiasts
We all know that starting your own business requires a fair amount of risk taking. 70% of Gen Y says they like taking risks while only 53% of their older counterparts agree. While some of that can be attributed to having less to loose, it enables them to move forward without fear, focusing all their energy on making their venture work.

Familiarity with Technology
Because they’ve grown up with the Internet, multimedia, gadgets, widgets, and other technologies, they recognize its inherent value in helping promote and build their businesses. Not only do many of these 30 under 30 entrepreneurs have technology-based enterprises but most of them recognize the value of using the Internet to promote their businesses, either through viral marketing, blogging, websites, or other electronic means.

An Understanding of Their Peers Wants and Needs
Obviously, Generation Y makes up a large portion of the American population, nearly as much as the baby boomers. And because Gen Y is a large group of like-minded consumers, it serves these entrepreneurs well to know what appeals to them. So it shouldn’t surprise anyone that many of these risk enthusiasts have a pulse on this young and hip market and know which business ventures are viable and which are not.

But you don’t have to be 17 to 30 in order to become a successful entrepreneur. But perhaps we could learn a thing or two from these trendy upstarts. Here’s some advice from just a few of these 30 young and successful entrepreneurs:

One thing I’ve learned is that you have to learn to celebrate the little successes when they happen, and not just worry about the failures all the time. —Ben Goldhirsh, Good

Identify your own weaknesses and find people that you can work with who will make up for that. —Nick Kenner, Just Salad

You have to have a vision of what you’re actually going to provide for someone. Why is someone going to use my service? What is it going to do for them? If you can actually solve somebody’s problem, the money will always follow. —Raj Lahoti, Online Guru

See yourself first, then sell your idea. Ninety percent of investors will invest in a person. If you create an ‘A’ team with a ‘B’ product, then you’ll have an ‘A’ company. If you create a ‘B’ team with an ‘A’ product, then you’ll have a ‘B’ company. —Miles Munz, InterviewStream

The most important thing is just to go out and start something. I think a lot of people feel as if they are not qualified yet or they just need to get X-amount of money in the bank before they go out and start something. And it doesn’t really matter what it is, you’ll get phenomenal experience starting everything. And eventually you’ll get a successful business under your belt. —Hayden Hamilton, GreenPrint

7 Tips on Forming a Good First Impression

Meeting with a prospective client in order to pitch your services can be intimidating and nerve-wracking. Does it help to know that much of your prospective client’s decision will be influenced by their first impression of you? In fact, your contact will form that first impression within mere seconds of meeting. It’s important that you do your best to make it a good one. We recommend you consider the following when meeting clients to discuss your services.

1. Looks matter

We’re not suggesting that in order to succeed you must look like a contender for a beauty pageant or the cover of GQ. But we are saying you need to appear well-groomed and professional. Depending on the setting, a formal restaurant or a casual bistro, you should dress appropriately and ensure that all the details-from your hair to your shoes-are attended to and project a positive image for your practice.

2. Consider the contact

You don’t want your contact to feel out-of-place or uncomfortable. When selecting a meeting place you should consider the prospective client and what would put them at ease. This includes how you dress as well. You would probably select different attire when meeting a tattoo artist than you would when meeting a stock broker.

3. Practice a firm handshake

Just about everything you do in that first meeting will reflect back on your business and the services you offer. A firm handshake projects confidence and strength while a limp handshake projects a lack of confidence and strength. If necessary you should practice your handshake until it becomes second nature.

4. Express thanks

Lydia Ramsey, in her article “Seal the Deal in Seven Seconds,” says that while only 7% of your first impression is formed by the words you use, it’s important that you choose those words wisely. She suggests focusing on your first 12 words by expressing gratitude for the opportunity to meet with the prospective client.

5. Use the client’s name

Everyone loves the sound of their own name. And when talking to a prospective client, especially within those first crucial minutes, it’s essential that you say their name. But don’t overdo it; you just might start to sound like you’re schmoozing which is never very appealing.

6. Smile

No matter how nervous you are be sure to smile. A genuine smile will put the client at ease and set a friendly tone for the meeting.

7. Be energetic and personable

Even your walk says something about you. If your demeanor is sluggish then your prospective client will think that’s how you work. Be energetic, positive and friendly. This effort will communicate volumes about your work ethic.

Almost as important as your pitch is the first impression you give a prospective employer. As you attend to your appearance and the way your present yourself, applying the seven tips described above, you’ll find it much easier to close the deal. Come back next week when we will discuss how to present the perfect sales pitch.

To enhance your sales pitch and learn crucial marketing techniques, you can enroll in the Professional Bookkeeper Program. You can add new services to your offerings and broaden your target market. If you would like to learn more you can order our video “Introduction to the Professional Bookkeeper Program” today. For less than $10 (or free when you watch it online) you can learn everything you need know about this amazing course.

References

Ramsey, Lydia. “Seal the Deal in Seven Seconds.” 2 July 2008 About.com

The time is drawing close for the next tax season to start. For most of us this is a time that is fast paced in our personal and professional lives. The holidays seem to come and go quicker each year and so does the start of the tax season. Because this time of year can be so hectic, here’s a checklist that you can refer to and see if you have all your bases covered once the clock strikes midnight New Year’s morning.

Office Supplies - Nothing bothers me more when I have set down to do work, when I find that I don’t have the paper, or the letterhead, or any other office supply that is needed. Create yourself a “Supplies Checklist” and go and get those materials that you need on hand to make doing business in your day a smooth experience for you. Paperclips, staples, and even staplers can be things that we don’t readily think about, but often need when we are working with a customer.

Marketing Materials - Speaking of materials, business cards, referral cards, post cards, flyers and brochures are all tools that can be utilized within the framework of working with your customers. Especially if you are concentrating on the individual tax return preparation, you can grow your company if you have an active business promotion that you can spread word of mouth through your own current customers.

Getting these materials created, designed, and produced takes time. On average 3 to 4 weeks minimum. Start thinking and getting into your local printer what you want to be handing out to your current and potential customers both to individuals and companies.

Advertising Spots - Odds are you are not going to be blitzing your local media with tons of commercials and full page ads in the local newspapers, however, if you plan it correctly you may be able to grow your practice as if you have. If you are shooting for the individual side of the tax prep equation, look into sponsorships of local talk radio. If that’s too rich for your blood, look into the local “nickel” ads and having a prominence in that.

If you are looking to gain additional business clients it can be possible to run an ad or two in your local business magazine, up to a quarter page to as small as and in-column “classified ad”. In anything you do try to get their number of the publication’s distribution and break it down to how many clients you need to get from the form of advertising to pay for the advertising.

Customer Service Calls - Nothing better pays off than to be proactive with your clientele. Your current, or last year’s customers may have placed this in the back of their minds and my not know who they are going to to get their taxes done this year. When you are in the “front of their minds” with a customer service call (a couple tips of what to bring to the tax prep meeting, possibly even scheduling out that tax preparation meeting between you and them) you’ll be able to refreshen the good thoughts, times and experiences they had with you last year. Even if you have kept contact with them over the year through various ways a customer service call is agreat way to keep them prepared to visit you.

Training - Probably the last on your list, but most essential is the training you have for the upcoming season. If you have gone through UAC’s Professional Tax Preparer Certification, have you been able to keep up on the latest changes coming out of the tax code. We have tried to keep you appraised of what’s happening nationally, have you kept current with local and state tax changes?

Perhaps you are bringing in a new person to help with the load of clients walking in your door, do they have the training you are comfortable with? Perhaps you have yet to gain the training for tax preparation that makes the difference in business success? What ever it may be, you need to be looking into and purchasing the training that makes sense for you and your employees.

These are just a few ideas of a checklist you can be creating and taking care of right now! Hopefully, this will stir something up for you to remember and to get for your Tax Practice’s success. To become a Professional Tax Preparer, Universal has what you need.

Get Your Checklist Taken Care Of: Training and QuickBooks Pro

This week its coming down to crunch time. There is only two more months until the Tax Season ‘07 officially kicks off. Are you ready? I’m sure all of us have one or two things they still need to do, but for us who are wondering do we have the training that will allow us to get through the season with flying colors.. it’s getting down to the wire.

For what you may ask? The Universal Professional Tax Preparer’s Program is the most comprehensive tax preparation program available on the market. In the program, as you may know, you will be able to get the rundown on the standard deductions and exemptions as well as the complicated employee business expense and miscellaneous itemized deductions among many, many other skills taught. And the time is quickly passing to get the program and to master all the material before the season starts!

It is estimated that if you only spend one hour a day on the course materials, (which is a comfortable pace for most) that you will be done with the course and ready for the certification process in 60 days. If you carry that out, it takes you into the last week of December. Don’t procrastinate getting enrolled into the program. You will be able to have the confidence and the know-how to properly give the best Tax Prep Service to those that come to you and those you are doing business with. Give yourself that added edge in your tax preparation career!

–>

What else will give you that edge for the ‘ Tax Season? Have you dreamed of having your own accounting clerk who manages your accounts payable and receivable? A personal tax practice requires you to manage lots of fiscal information, and that probably requires more of your time than you might like to spend, especially when that time could go towards more billable hours. Most business owners’ dream system would include the ability to do the following:

• Track clients and vendors so that you can easily find their information from one location

• Quickly create invoices so that you can receive payment sooner.

• Write checks with one click.

• Remind you when bills are due.

• Process easy-to-read financial reports.

• Manage accounts payable and receivable.

Thankfully there is a system that can do all those things for you, making the business end of your tax practice more manageable and less time-consuming. QuickBooks Pro is that system, servicing more than 80% of small businesses like you. And as a tax preparer you know how valuable it is to use the same system many of your clients are using.

Get the Information You Need from Your Clients
As a tax preparer you know how valuable it is to get the information you need from your clients, and in the right format. In fact, the biggest complaint many tax preparers, accountants and bookkeepers have is that the information they receive from their clients is difficult to sort out and sometimes unusable. This is true whether the client is doing the books by hand or through QuickBooks. Potentially, many of them are already using QuickBooks, so you can simply teach them how to use it so that you can get the information you need, making your job much easier.

Make Extra Money
Once you master Quickbooks, you can offer help services to other Quickbooks users, and that’s not just limited to your current client base; you can attract new clients by offering Quickbooks set-up and consultation services for $65-$95 per hour. You’ll find companies who want to do their accounting tasks themselves, but need help in configuring Quickbooks to meet their needs. And once you’ve helped a company set up its initial QuickBooks system, who do you think they’ll turn to for help? You, of course! After all, you’ll have the training and expertise they’ll need whenever they run into a problem. Because even if businesses are doing the books themselves, they will need help in certain areas or have problems that only you can solve. Taxes and depreciation come to mind immediately, along with installation support, accruals, job costing, estate planning, and a myriad of additional services that only you can offer. And once your Quickbooks clients recognize the value and competence of your expertise, they’ll come to you for their tax needs.

Learn QuickBooks Now!
Universal Accounting Center (UAC) has a training program that will teach you QuickBooks quickly, and painlessly. UAC’s Guide to Quickbooks Pro is a self-paced program that enables you to complete the parts that interest you and skip over the parts that don’t. Even if you have used the program for years, the program teaches you shortcuts and methods you may not have known. You will be impressed by the simple flow and completeness of this program. So why wait? In just a number of hours you could be ready to better manage your own finances, and add new services to your own practice, increasing your bottom line.

Imagine what you would pay for that accounts payable and receivable clerk we talked about earlier. Let’s say that clerk charged $25 an hour and you used her services 10 hours a month. That would cost you $250 dollars a month. Not bad, you think, especially if you can make that amount in less than 3 hours time preparing taxes. But in one year, that would cost you $3000. The retail cost of UAC training coupled with the QuickBooks Pro software is $485, but for a limited time you can get that for just $385; less than what you would pay that clerk in two month’s time. And if you already have the software, or are just interested in a trail version, it’ll just cost you $285. And in addition to having a system that can help you better manage your own business, you’ll also have the training to offer Quickbooks help services to current and potential clients. This could be just one way to expand your practice beyond tax season. Don’t wait; order today!

If It’s Accounting, It’s Universal:

Get to Know More About the Company That Will Change Your Career!

Universal Accounting is a company that is making a difference in the lives of their students! For those who are pursuing or looking into the possibilities of pursuing a career path into the Accounting, Bookkeeping and Tax Preparation services, you need to get to know more about what all Universal offers in their comprehensive training programs.

If you prefer onsite classroom study or looking for the benefits received on independent study, we have developed the programs that you will be able to get the one-on-one experience in your own home. The skills we have used over the course of the last 28 years, with the trial and error, the fine-tuning of accounting methods and strategies, and what we and thousands more have experienced running their own practices - we have provided to you the advantage to stay on top of your profession. Our coursework is designed to be exactly what you will be doing when you are servicing the biggest customer base available, the small business owner.

If you are looking for the knowledge, the skills, and the know-how to start or build your accounting or tax practice, or just looking to gain the essential skills to further your career in your place of business, Universal’s Programs are what you are going to need.

Click here to take the Video Tour of Universal and all that we offer to you, the accounting and tax professional to be the best in your field and to have the success in business and in your professional life that you are seeking.Our exclusive short term courses do just that!

Imagine staying on top of the latest in the industry and having access to the experts who can assist you through training? Imagine what you are learning can be applied the very next day at work? Imagine being able to keep the materials, and the reading for continued referencing as you take that path in Accounting, Bookkeeping and Tax Preparation? You don’t have to imagine too hard, because that is one of the many things you receive when you enroll in these specialized programs! Click here to get to know Universal Accounting.

Are You Ready For The Next Step?
Be in business for yourself, but not by yourself getting paid what you’re worth! Are you tired of thinking, “Why not me?” You have gotten this far in your search to do what you want to in your chosen career, take the next step. The time is now to be able to get the training and the change you desire in your professional life. Click here to find out if Professional Tax Preparation Certification is a fit for you.

Be the Profit Expert Professional for Small Business! Don’t hesitate another day in getting the Accounting and Marketing Training that makes the difference. Click here to get more information on what you need to know about becoming the Profit Center Expert for small business accounting and tax!

A Phenomenal Equation: Your Business 2x²

Have you ever wanted to clone yourself so you could accomplish more with your business? The idea of getting more work done without hiring a large support staff is appealing. And we know you don’t want to work twice as hard (and long) as you currently do in attempts to become more profitable. Working smart is the best option for your business.

While we may not be able to clone you, we can help multiply your efforts in such a way that you’d be amazed at how profitable your business can become. Many of you are probably working part-time as tax preparers, hoping that some day you’ll be able to take advantage of the flexibility and freedom of full-time self-employment. And if you’ve been waiting for a mind-boggling opportunity to do so, this would be it.

Let’s do some math.

Wouldn’t it be nice to increase your productivity, your business appeal, and your clientele? Of course it would! But the math we’re suggesting here isn’t mere addition. We’re encouraging a more powerful mathematical action: multiplication.

Multiplication has the power to increase your profitability exponentially. So ask yourself, wouldn’t you like to see your business in the middle of the following equation?

2x²

The Profession Bookkeeper Program - 2x

Let’s say your business is x. Universal Accounting Center enables you to multiply your business efforts by two. When you enroll in the Professional Bookkeeper Program we unite efforts in order to double the value of your business. How do we do that? By adding small business accounting services to your menu.

It’s amazing how small businesses continue to populate the nation. Every year more individuals take that leap and start their own business. We know you’ve thought about it! Unfortunately a large number of start-ups fail within the first five years due to poor financial management. These small business owners need accountants who understand their needs and can help them put their numbers to good use.

At Universal Accounting Center, we understand the needs of the small business like nobody else. We’ve helped people like you advance their careers in small business accounting for over 25 years. Unlike many university programs and other training curriculum, The Professional Bookkeeper Program is designed specifically to address the needs of small businesses, and Universal Accounting Center’s small business accounting course is the most complete of anything else offered today. And depending on your schedule and situation, it could take you less than 60 hours complete. Imagine earning a professional designation in less than one month!

If you’re working part-time preparing taxes, you can take your business venture full-time by becoming a full-service financial provider. Not only will clients come to you for their tax needs, but you’ll find yourself doing business year-round for all those clients who value your accounting services as well.

The Universal Practice Builder Workshop — x

Now comes the exciting part of this equation. Square your business’s profitability!

In order for any business to thrive, it needs customers-the more the better. Unfortunately, most accountants and tax preparers don’t feel comfortable marketing their services. In fact, many are unsure where to start.

Again, in partnering with Universal Accounting Center you increase your business’s profitability, only in this instance you take the value gained from the Professional Bookkeeper Program and combine it with the Universal Practice Builder Workshop, squaring this new sum.

UAC has developed a turn-key marketing solution which will enable you to grow your business with our proven system. You could work for years on a marketing plan, hitting and missing, only to find your business growing at a snail’s pace. Imagine learning which marketing strategies work in just 48 hours! The Universal Practice Builder is a 2-day workshop designed to teach you the art and science of getting clients. At the end of the workshop you will have gained the following (and much, much more):

• A guarantee of $30,000 in new annualized billings in only 12 months
• 12 marketing strategies that you can implement immediately
• A process which can produce 15 to 25 qualified leads a month
• 3 months of coaching via telephone and Internet
• Training on a computerized database tracking program
• A presentation DVD to show potential clients

By enrolling in both the Professional Bookkeeper Program and the Universal Practice Builder Workshop, you double the value of your business (2x) and then square that new sum (2x²). You of all people can appreciate a good mathematical equation, especially one that works in your favor. Order Universal’s value package and drop your business into that profitable equation today!

It’s as Easy as One, Two: Two Steps to a Bigger and Better Business

You will either step forward into growth or you will step back into safety. - Abraham Maslow Money is only used for two things. One, it’s to make you comfortable, and the more comfortable you are the more creative you will become. And the other purpose is it enables you to extend the service you provide far beyond your own presence. - Bob Proctor

Inside of you is a business tycoon waiting to break free. We hope you don’t find that hard to believe because success stems largely from your own beliefs. If your beliefs are limiting and leave you trapped in a dull-drum existence barely eking out a living, chances are you won’t see any change to that come two, five, or twenty years. However, if you believe that your business is a raving success in work clothes, then you’re on the right track. With that in mind, literally, we can partner with you to achieve all that you believe.

You can grow your business with two simple steps. First, expand your offerings by adding complementary services and, two, find a new niche to market these services.

Offer Complementary Services

If you intend to continue your business only offering tax services, then in order to grow that business you must draw more clients who need those services. That’s doable, but there are other, more effective ways to build your business. Consider this; if you were to add complementary services, like accounting, your current clients may enlist these services in addition to your tax preparation services. Without sending out fliers, postcards, or doing one radio commercial, you could increase your billable hours simply by informing current clients of your expanded services.

The Professional Bookkeeper Program

Genius is 1% inspiration and 99% perspiration. Accordingly a genius is often merely a talented person who has done all of his or her homework. - Thomas Edison

As a tax preparer, we already know that numbers come naturally to you. Now all you need to do is find your inner accountant. And it won’t take much formal training, although you will have your fair share of homework. In fact, Universal Accounting Center’s Professional Bookkeeper (PB) Program is not only reputable, but it’s self-paced, enabling a busy professional like yourself to take your time or to complete the program quickly and in possibly less than 60 hours.

Find a New Niche

The second way you can expand your business is by finding another niche market. And if you haven’t yet targeted the small business owner, now’s the time. The PB program will teach you small business accounting. And in order for your niche market to appreciate the value of your tax and accounting services, you need to market them effectively.

The Universal Practice Builder

Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income. - Jay Abraham

Whatever your specialty, you’d be hard-pressed to run a successful business without good marketing. Because we understand that many accountants and tax preparers don’t feel comfortable with their marketing skills, we’ve developed a two-day workshop designed to teach you all you need to know. It’s called the Universal Practice Builder and it will provide you with the following:

• A guarantee of $30,000 in new annualized billings in only 12 months
• 12 marketing strategies that you can implement immediately
• A process which can produce 15 to 25 qualified leads a month
• 3 months of coaching via telephone and Internet
• Training on a computerized database tracking program
• A presentation DVD to show potential clients

We call it your turn-key marketing solution.

So there you have it. With some accounting training and less than 48 hours of focused marketing instruction you can have a ready-made business, just add your shingle. And Universal has put together this special offer; enroll in these programs today and you can have them both for one low price. So have you found the tycoon within? It’s time you did because he/she is waiting to enjoy business success. Order Now!