How to Boost Profits With a Client Newsletter

Your Client Newsletter - One Part of a Total Profit Building Program

They are made, not born. Every business wants them. Where do you find them? I’m talking about loyal clients. Clients that come back month after month and year after year.

Loyal clients don’t just appear out of thin air, you need to make them. In marketing terms, you need to “bond” with your clients. Big marketing companies all over the country run bonding campaigns with their customers all year long. Collectively, they spend millions of dollars, but you don’t have to.

Fortunately, a Professional Tax Practice is Perfect for Creating Long-Term Relationships with Clients

It’s the nature of the business. Just like your dentist and family doctor, a relationship with a tax professional has a number of reasons to make the relationship something that will last. Most businesses not only prefer working with the same firm each year, they prefer working with the same tax accountant. This is great news for your tax preparation business.

Building long-term relationships is easy. Let me show you one very effective way to bond with your clients.

Regular Communication is Essential

Previously in this newsletter, we talked about how important it is to communicate with your clients. Click HERE to review what we talked about earlier.

A client newsletter is a great way to communicate with your clients, keep them informed of valuable information and is a great way to bond.

8 Things a Client Newsletter Will Do For Your Professional Tax Practice

1. Keep clients informed and assist them in their tax, business and financial planning- It’s been said that the difference between tax planning and tax filing is the date. After December 31st, there’s no more time for planning. Keeping your clients up-to-date on tax laws and other changes that effect them throughout the course of the year make your tax services even more valuable. By giving your clients information that will save them money on their taxes, you’ll also create the kind of loyal clients that will come back year after year.
   
   
2. Provide excellent customer service and direct new clients to your business- A newsletter is a great way to let your clients know that you are available to help with any of their bookkeeping or tax accounting needs. By engaging your clients in the content of your newsletter, you are increasing their awareness of the services and expertise that is available to them. For instance, if you operate both a bookkeeping and tax practice, you can cross-sell your services, add new clients and increase your profits. (This is a great way to make your tax practice extremely profitable all year long. Click HERE to learn what offering full-service accounting and tax will do to increase your income and provide better service for your clients.)
3. Enhance your reputation as a professional- A timely and informative newsletter will improve your standing in the community as a trusted and experienced professional. A well written and crafted newsletter tells your clients that you are committed to providing excellent service and that you will be there when they have questions and need your help.
4. Stay in constant contact with your clients- Unlike a brochure, your newsletter is a regular opportunity to make your client aware of new services you offer and how to contact you on a regular basis.
   
   
5. Pique your client’s interest and prompt them to contact you- Most people put off tax planning until the end of the year. An easy-to-read newsletter will give your clients opportunity to contact you about the various subjects that you address within your newsletter. By keeping articles informative and interesting, your clients will discover potential tax savings and other issues that will elicit a phone call and the opportunity to provide additional services.
   
   
6. Communicate complex concepts in an easily understandable manner- By using graphs and other effective visual elements, you’ll be able to better communicate with your clients. You’ll become their one-stop source for financial and tax information.
7. Showcase your tax practice’s knowledge on taxes and other financial matters- The articles you write and the information you share with your clients provides the opportunity to demonstrate why you are the best choice for all their financial services needs. Not only will you reinforce your expertise, you’ll become the tax expert. (Not simply the guy who does their taxes every year.)
   
   
8. Increase client loyalty to you and your firm- A client newsletter is a great way to bond with your clients. Similar to any relationship, regular communication builds and strengthens client relationships. As your relationships strengthen, you’ll find your clients willing to allow you to offer additional services that will make your relationship more cost-effective for them and more profitable for you.

You Client Newsletter Doesn’t Have to Be Printed

You can do the same things with an Internet newsletter. As the number of people who regularly use the Internet for business and personal use increases, it’s a great way to distribute a very effective newsletter without the expense of printing one.

Just like printed newsletters, online newsletters need to be well-written and carefully edited. Let viewers know how often your newsletter is distributed so they are expecting it.

Make sure you display your firms contact information on the opening page of the newsletter, along with each and every other page. Make it easy for your clients to contact you, and they will.

Preparing and Filing Taxes is only Part of the Equation

Unlike any other program I’ve discovered, the Professional Tax Preparer program includes instruction on how to effectively run a successful tax practice. You’ll learn easy-to-implement secrets that will put you head-and-shoulders above the competition. From how to set up an effective office and market your practice to how to ask the right questions to know just what your clients need.

12 Months of Support Upon Completion of the Program

Your first year as a tax professional, we expect you’ll have some questions. You won’t be alone. A personal coach will be with you each and every step of the way to make sure that you are prepared with the most up-to-date tax advice available. They’ll even be able to help you with marketing ideas and suggestions.

We don’t consider ourselves a success unless you are. Expert tax advice, the best marketing expertise in the business and encouragement along the way are all Universal exclusives.

And Don’t Forget the Universal Accounting Guarantee

Universal Accounting’s Ironclad 100% Money Back Guarantee

Purchase and complete the course, and if you don’t feel that you’ve received your money’s worth, you can return the materials and get a complete refund. All of us here at Universal Accounting are so confident that you will find this training to be of value that we all stand behind it, 100%.

Earn $100 Per Hour or More

Get paid what your worth and earn the kind of income professionals like doctors and lawyers earn by becoming a professional yourself. It doesn’t require a college education, but with the specialized education and training offered by the Professional Tax Preparer program, you’ll have all the skills you’ll need to start a professional tax preparation business.

Click Here to Learn How to Get Paid Like a Professional and Earn $100 Per Hour or More