Make It Contagious

Give Your Clients Something to Talk About… And They Will

People like to talk, and the right talk puts money in your pocket. If you give your clients reasons to tell their friends about what a good job you do; they will… and you’ll profit by it.

Most of us don’t have the huge budgets that the multi-national corporations have, but we can create an effective and powerful marketing machine by using word-of-mouth. Happy Customers sing your praises and build your business at the same time.

What Do You Mean by Word-of-Mouth?

When your customers tell others about you and your services, it’s called word-of-mouth advertising. Like a referral and testimonial all thrown into one, word-of-mouth is a very powerful marketing method. In fact, the right word-of-mouth message can, like a computer virus, spread through the community without any extra effort from you. When your message goes “viral”, you’ll make a good income, have more clients than you can handle and have the lifestyle that you and your family deserve.

7 Ways to Make Your Message Contagious

1. Start the Buzz with the Movers and Shakers - To make your message spread, make sure the right people hear it. Financial Planners, Insurance Professionals, anyone who can spread your message to the people who have a potential need or interest in your tax preparation business.Get your message to the influential people in your neighborhood and community who can start the buzz and watch your message spread.
2. Give Them Something to Talk About- People don’t find baby-sitters or landscapers through advertising. They hear about them at weddings and bar mitzvahs. We all like to talk about the unusual, the free film at the camera store or the new and radical. (Remember the first time you saw an iPod?)
3. Make a Tight Little Package- If your message is short and sweet, it’s easier to spread. “Bob saved me 10% on my income taxes.” “Just call 1-800-buy flowers” “Judy had my taxes ready overnight.” “They sell the most beautiful earrings.”Make sure you stand out in a way your clients will want to remember, then share and make your message so easy to remember that it doesn’t get lost on the tip of the tongue.Describe your services right now. If you can’t put it in a tight little package, neither will your clients and it won’t get contagious and spread.
4. Like the Measles in Kindergarten- Make sure you share your message in the right places and with the right people. If you do, they will happily tell everyone they meet about you and what a great service you provide.When this happens, just like the measles, it will spread to everyone they come in contact with.
5. Pay it Forward and Generate More Sales- It’s the business card in the bottom of the bag, and the “remember to tell your friends” when you close the sale-absurdly easy ways to boost sales. Offer something free for new names on your mailing list, and watch everyone join your sales force.

6. She’ll Tell Two Friends- And they’ll tell two friends, and so on, and so on. But forget the fancy marketing theories; it works because “I heard it from a friend who liked it”, “not from some pitchman who sells anything for a buck.” That’s validation…nontraditional advertising that retains the truth and really works.
7. Overcome the Resistance- Your viral message will take time to take hold. Problem-solving guru Jordan Ayan points to persistence as the key. Like that winter flu that some people don’t contract until May, some clients will need many exposures before they’ll “catch the bug” about what you sell–no matter how great your product may be. “Are you willing to ask for referrals again and again?” Jan Norman asks. “Because that’s the way to build word-of-mouth.”Don’t let your resistance to ask for the referral stop your message from going “viral.” A little persistence and some patience will make your message spread.

Learn Easy to Apply Marketing Methods From the Small Business Accounting Experts

At Universal Accounting, you’ll not only learn everything you’ll need to know to prepare and file both individual and business taxes, the knowledge of the best marketing minds in the accounting industry is available to help build your accounting and tax practice as well. (I don’t know of another tax program that offers that level of support, including many of the franchises that cost as much as $80,000.)

With the tax and accounting education that is second to none and the marketing instruction and advice that is a Universal exclusive, no wonder we’re considered the “Small Business Accounting and Tax Experts.”

No Tax Preparation Business is Complete Until it’s… Complete

Tax Preparation is only a part of the puzzle. Bookkeeping and Accounting services not only compliment Tax Preparation services, but are an important part of offering your clients a complete financial services package and provide income for your business all year long. Universal Accounting also offers the most complete small business bookkeeping program anywhere.

Adding small business bookkeeping and accounting to your tax practice, you’ll be able to offer your clients a full service financial offering. Tax Planning takes place long before the books are closed out on January 31st. As your client’s bookkeeper/accountant and professional tax prepare, you’ll be in a unique position to offer your clients advice on a monthly basis that will impact their tax return as well as their monthly profits. (Information that they will gladly pay for, enabling you to create a very rewarding lifestyle for you and your family.)

Why Should I Consider Adding Bookkeeping and Accounting to My New Tax Preparation Business?

As you can see on the graph at the left, income from a tax preparation business will peak during the first four months of the year. Many professional tax preparers are able to bill at rates that are $100 per hour or more, enabling them to work for 4 to 6 months per year and semi-retire the rest of the year.

As you are building your tax preparation practice, many of our graduates have found that adding a bookkeeping and accounting service provides a means for them to stabilize their income throughout the year.

At Universal Accounting, we’ve discovered over the years that the average small business bookkeeping account generates an income of $300 per month. By billing your tax clients on a monthly basis and offering tax planning services along with year-end tax preparation services, you can feel confident billing an additional $100 per month for tax preparation services, creating a gross billing of $400 per month to clients who receive complete financial services.

The graph below shows the impact that combining bookkeeping services and tax preparation services can produce for your business.

Click on the link below for a more complete description of what combining a tax preparation business with a bookkeeping and accounting practice can do for you.

Click Here and Find Out More About Offering Full-Service Financial Services

Starting a Tax Preparation Business Makes Sense

I’m not a big fan of the Tax Preparation Franchise opportunities that are available today. There are some franchises opportunities that will cost up to $80,000 to start, and I believe that’s too expensive for what you get. But there’s never been a better time to start a professional tax preparation and accounting practice. In fact, compared to the tax franchise opportunities out there, the Professional Tax Preparer Certification is quite a bargin. (And either meets or exceeds most of the benefits a franchise has to offer.)

Most of the college and university programs out there don’t prepare their graduates for a career in small business accounting and tax preparation. Unfortunately, neither do the franchise programs that we’ve talked about today.

I haven’t found a more comprehensive program to help you succeed anywhere, including the franchise opportunities. But that’s not all, at Universal Accounting we back it up 100%.

Universal Accounting’s Ironclad
100% Money Back Guarantee

Become a Full Financial Services Provider

The Universal Accounting Financial Services program teaches you both Tax Preparation for individuals and businesses as well as how to service the Accounting and Bookkeeping needs of your clients. Combine the two services and greatly increase your profits and make marketing your service to businesses with varied needs much easier.

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