Tax Strategies & Preparation Articles

Would you be interested in a way through which you could acquire as many as 10 qualified clients each month by investing just a few hours of your time? Most people small business owners would! This can be accomplished by holding valuable educational seminars for prospective clients.

The Value of the Seminar

As a leveraged marketing strategy, seminars are extremely effective in getting lots of marketing done in a brief period of time. With an average attendance of 20 to 25 people, it would take you weeks to accomplish the same presentation with each attendee individually. With seminars, it takes you approximately two hours of presentation time, a few hours of preparation and clean-up, and a couple hours to arrange the marketing for each seminar. In less than 8 hours you are able to accomplish what otherwise would take you weeks. Not to mention, you also start to see an increased income from those new clients much sooner.

Seminars can increase the effectiveness of your telemarketing and face-to-face introductory presentations by enhancing the prospective relationship; our experience shows that it takes nearly twice as long to set an appointment as it takes to have someone accept your invitation to a seminar.

There is also a tremendous dynamic of peer influence at a seminar that you can’t duplicate in a face-to-face appointment. Many times the strongest influence to take action comes from fellow attendees. In a seminar attendees are left to think more freely without the direct and focused pressure they may feel in a face-to-face appointment. This often results in a more positive reaction to you and your services which can be contagious in a group setting.

Inexpensive and Effective

Though they can be effective, they can also be expensive. Over the years, Universal Accounting Center has invested thousands of hours and hundreds of thousands of dollars into this strategy. We have experimented, tested, innovated, validated and finally eliminated our failures and duplicated our successes.

Seminars can work for you too in securing new clients for your practice. We have encapsulated all our wisdom and development into the Universal Practice Builder Program so you can begin with our accumulated expertise and move on from there, without the expense and time-consuming experimentation we have conducted. We include three complete seminars that you can conduct, complete with seminar guides and PowerPoint presentations.

Students who have implemented our seminar marketing strategies as outlined in our Universal Practice Builder program obtain an average of 4 to 5 new clients from each seminar; in fact, some have acquired as many as 10! At an average of $400 per month per client, that’s as much as $50,000 in annualized billings from one single event.

Here are some things you will learn from the Universal Practice Builder as you plan and implement your seminar:

• What are the best ways to advertise and market the seminar?
• What content will best attract qualified prospects?
• How do I conduct a successful seminar that meets the expectations of the attendees?
• How do I use the seminar to prepare the attendees to become my clients?
• How do I follow up with attendees to convert them to paying clients?
• How do I duplicate my success and make my seminars part of my on-going marketing process?

All of these questions are answered in the Universal Practice Builder Program. As someone who has developed many different seminars, produced thousands and conducted hundreds myself, there are few market strategies that can be more fun or effective in leveraging your time and money and accelerating your growth. This alone would justify enrollment in the Universal Practice Builder.

Fortunately this program offers much, much more. The UPB program will help you understand yourself, and the kind of practice that works best for you. It will help you plan your practice and take you through the process of developing and implementing an overall marketing plan. It will teach you 20 different strategies to help attract the right prospects. It will teach you how to manage the science of marketing and develop your marketing into an art form where it is fun and easy, even automatic.

Put the power of seminars to work for you. Work smart and gain access to an approach that is tried and proven. Or experiment for yourself. As a seminar expert, I know it will cost you more than the UPB course to try to learn how to do seminars effectively and economically. This course provides you with our expertise and experience all designed to work for financial professionals just like you. Enroll in the Universal Practice Builder today and gain access to all this, including superb coaching support, which will put your practice on the fast-track to growth.

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