The Best Business Advice
Move Forward Fearlessly
There are many who have dreamed of starting or expanding their own businesses. Some are waiting for the perfect time. Others may expect a guarantee of success or a low-risk opportunity. And others still may simply be waiting to build up the nerve to move forward. The majority of these tentative people are now cowering in the wake of the recession, certain that their entrepreneurial dreams must wait.
Many great business owners have built their empires amidst economic adversity. In fact, nothing better demonstrates the entrepreneurial spirit than a business owner moving forward regardless of the obstacles ahead.
“We know what happens to people who stay in the middle of the road. They get run over.” — Aneurin Bevan
You will have to decide whether to build your business or return to status quo. Indecision will do nothing for your dreams but promote apathy and insecurity. Once you make that decision to move forward, however, you must do so with confidence and determination. This will continue to build your confidence, motivation and belief in your own potential for success. And like attracts like-the more positive and assured you are, the greater your likelihood to become victorious and profitable.
“You can’t do today’s job with yesterday’s methods and be in business tomorrow.” – Anonymous
Accounting is the perfect service to complement tax preparation. And there are countless local businesses in need of small-business specialists. The majority of accountants today are trained in corporate accounting which makes up less than 10% of accounting opportunities. Small businesses, on the other hand, comprise more than 80% of those accounting opportunities, and their needs are different from those of big businesses. These prospective clients are looking for small-business accountants who can help their businesses achieve greater profitability.
At Universal Accounting Center, we understand the needs of the small business like nobody else. We’ve helped people like you advance their careers in small business accounting for over 25 years. Our Professional Bookkeeper (PB) Program has a curriculum designed specifically to address the needs of small business; it offers the most complete small-business accounting training anywhere. And depending on your schedule and situation, it will only take you 60 hours to complete.
The PB Program offers numerous benefits, and here are just a few:
- The Professional Bookkeeper designation to add to your credentials
- Special training in small business accounting (which makes up the majority of accounting opportunities)
- The ability to work at your own pace
- Low enrollment costs
- Follow-up support and,
- An iron-clad guarantee
“For every sale you miss because you’re too enthusiastic, you miss a hundred because you’re not enthusiastic enough.” – Zig Ziglar
No business can succeed unless people know about it. So unless you market your new business, it will dwindle and, eventually, collapse. In order to succeed, you need to employ effective marketing techniques designed to target your prospective client base.
In all our years working with accountants, bookkeepers and tax preparers we’ve come to understand that most don’t know how to promote their services to this niche market of small business. We do! And not only do we know how to market those services, but we know which strategies and approaches will grow your business to the point where you will become so busy you may just have to start turning clients away – that or consider increasing your staff in order to increase your capacity (and your bottom line!).
To share this priceless information we developed the Universal Practice Builder Program, otherwise known as Marketing on Steroids. Here’s just a sampling of what you will gain from enrolling in this phenomenal program:
- A guarantee of $30,000 in new annualized billings in only 12 months
- The skills to become a Profit Expert for each of your clients
- 12 marketing strategies that you can implement immediately
- A process which can produce 15 to 25 qualified leads per month
- 3 months of coaching via telephone and Internet
- Training on a computerized database tracking program
- A presentation DVD to show potential clients
- Training to use QuickBooks to attract more clients
- Access to a plan proven to help retain clients
“Your vision will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakens.”-Carl Jung
So what will you do? Will you sit by and let the recession cloud your vision for success? Or will you take advantage of the economic downturn to push your practice forward, enabling it to become the premier accounting and tax firm in your area by the time the recession is over and done? Look inside yourself and take the initiative to move forward. Enroll in the Professional Bookkeeper and Universal Practice Builder programs and ensure your likelihood for success.
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