Updating Your Brand
Have you ever been to a home that was last decorated in the 1970’s? How could you tell? Did the shag carpet give it away? Or maybe the mustard yellow countertops? Or was it the dark wood paneling in the basement?
Most people can tell when you’ve neglected a “look,” be it for your home, your wardrobe or even your business. Unfortunately, when you neglect your business’s marketing materials for too long, your brand becomes tired and worn and your look suggests dated services and an old fashioned approach to financial management.
Your Brand
A brand is what sets a business apart. When you “brand” your small business, you market it in such a way that anyone seeing your promotions will recognize them as belonging to your products and services. If you have branded your business based on the quality of services you offer, all your promotional materials should somehow share that message. And if you designed your website using two colors, those colors should also be found on your print materials, your business cards, and your signage.
1. Stand back and assess
Take a quick look at the promotional materials you use the most. How dated are they? Is the look and feel consistent among all your materials, including your website, your brochures, your flyers, your business card, your newsletters, and even your envelops?
2. Re-evaluate your message
You’ve probably noticed some inconsistencies in your materials. Before you change anything, re-evaluate your message and determine whether or not it’s communicating what you would like.
This may require you to reconsider your business values and the competitive advantage you offer clients. Perhaps in the beginning you thought it was important to offer timely service when now you realize how important accuracy is. Ensure your brand best represents your business and the message you want to portray.
3. Update your look
Graphic design can become a dated as well. Colors come and go, as do design trends. If it’s been over five years since you designed your logo and other promotional materials it may be time to give your brand a makeover. If you don’t feel comfortable doing this yourself, consider outsourcing this project to a reputable graphic designer.
4. Update your content
When it comes to tax law, information becomes dated rather quickly. It’s important that you update all your content so it’s current and speaks to your client’s needs.
5. Ensure consistency
Once you update your brand’s look and content, it’s time to ensure consistency among all your materials. You don’t want some random brochure to look completely different from all other branding. This will appear sloppy and unprofessional.
6. Evaluate your marketing approach
Now that you’ve updated your brand, it’s time to think about whether or not your current marketing approach is working. Are you seeing as much success as you’d like? If not, it’s time to consider other strategies that may get your business more exposure, especially using your new and improved brand.
One thing to consider when marketing your business is how to leverage all your skills in order to attract as many potential clients as possible. You may not realize just how much business you could get when properly promoting your QuickBooks expertise. From setup to consultations to help services, you could increase your offerings with no effort at all. It just depends on how you promote it.
Increase your clientele using a skill you already have. To learn how to promote your QuickBooks expertise in order to gain more clients, order QuickBooks Made Profitable today.
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