You Really Are Worth It:

Reasons Why People Should Have You Do Their Taxes

Sometimes it’s most important to convince yourself that you’re worth the fees you charge for preparing taxes. But in addition to recognizing your own value, for marketing purposes, it is good practice to articulate all the reasons why tax preparers benefit their clients. Here are 6 things to remember the next time you, or anyone else, wonders if your services merit your fees.

1. You Save Time, Energy, and Anxiety
If you do their taxes, they don’t have to. This usually means they can spend their time on more worthwhile ventures, sleep well, and be worry-free come April 15^th. And for business owners, this means they can spend that time making more money. This is a benefit that most potential clients would absolutely agree with.

2. You Manage Complicated Tax Issues
One thing is always constant: tax law changes. The layperson doesn’t typically follow tax law and would like filing to be less complicated. That’s where you come in. You do know tax law and understand what may appear to be a complex tax jungle. You should put potential clients at ease: you know what you’re doing and can use that knowledge to enhance their lives.

3. You Potentially Increase Returns
Vula! And this is where your knowledge can speak to a potential client’s pocketbook. Because you do know what you’re doing, you can potentially increase tax returns. Understanding the in’s and out’s of deductions, charitable contributions, capital savings, write-offs, and depreciation can mean a lot more money returning to your client, often more than enough to cover your fees.

4. You Provide Tax Planning Services that Ultimately Save Money
If you really want to win a client over you’ll tell them why they should enlist your services throughout the year: tax planning can save them a substantial amount come next tax season. Tax planning is important because it helps clients make tax-saving choices throughout the year that pay off when you file their taxes. You can tell them just which decisions will save them that money.

5. You’re a Pleasure to Work with
And don’t forget that your personality is the frosting on this taxing cake. Your confidence and enthusiasm will inspire them to trust you with their finances. So be personable and friendly: it’ll put potential and existing clients at ease.

6. You’re Certified
You probably know better than most people: tax payers are often weary of tax preparers who lack credentials, because not all tax preparers are created equal. And currently no licensing is required to become a paid tax preparer. Uncle Jo who was good at math can prepare all his nieces and nephews taxes without recourse. Along with Uncle Jo there are fraudulent “tax preparers” who promise higher returns by committing tax fraud; they then skip town and leave their clients to deal with IRS audits. Also in the mix are hard-working, legitimate tax preparers like you who supplement their income or run a small business preparing tax returns. So how do those hard-working tax preparers put existing clients and potentials clients at ease? By earning a professional designation that demonstrates their tax preparation proficiency and competency.

Perhaps you feel confident in your knowledge of tax preparation and don’t have the time to take a certification course. Universal Accounting Center can award you with a Professional Tax Preparer Designation by simply taking their certification text. And this would be the 6^th reason you’re worth your fees: you’re certified. For just $570 you could earn a professional designation and show potential and existing clients that you have the knowledge and skill to properly prepare their returns. This goes a long way to impress tax payers and get additional clients. Order your exam today.