Don’t Play Hide and Seek – Be Where Your Clients Can Easily Find You

Know What Your Potential Clients Read and Where to Find Them and You’ll Be On Your Way to Finding and Keeping More of Them

Let’s take a short quiz. In what magazines will you find advertising for the following three products?

1. Olive Oil
2. The New U2 Album
3. A Wide screen TV

Do you know the answers? Let’s take a look.

1. Olive Oil – Food & Wine
2. The New U2 Album – Rolling Stone
3. A Wide screen TV – Consumer Reports

How did you know the answers so quickly? This may be an oversimplification, but big-time advertisers laser target their marketing to their specific audience. You should too. You want your advertising to land in the publications that your clients read. And fortunately, you don’t have to spend the money U2 does to publicize their new album.

As a small firm, you can get free publicity and get your article or ad published, (or at least get mentioned), in something your target audience reads at no cost to you.

Read What Accountants Read. Just Don’t Expect Your Clients to Find You There

It’s important to keep up with your industry. It might even make sense to get published in an industry journal, but if you’re expecting to find clients there, you might be barking up the wrong tree.

If you want to reach your clients and potential clients, you must put your message where it will do the most good. You need to appear in the magazines, newsletters and other publications they read. For example, if you want to reach banking executives, you probably already know that they read banking publications. Photographers read photography publications and bicycle shop owners read publications about bicycles and bike shops. They don’t read about accounting. No surprise there.

How Do I Find Out What My Clients Are Reading?

The best place to start is to simply ask. Ask your clients what publications they read to keep a finger on the pulse of their industry. Another simple way to find out what they are reading is to take inventory of the publications in their waiting room. You can also look at media directories available in the library.

Don’t Ignore Trade Associations

National Trade Associations typically have a magazine or other publication that you can advertise in. However, the local affiliate organizations also publish newsletters that could prove to be a great places to advertise. It’s targeted to your local market and it’s cheap. For as little as $50 you can advertise in a local trade publication and enjoy a better response than the national publication. As a matter of fact, many newsletters will welcome your advertising in them to help offset the cost of publishing.

Start your research. Find out what your clients are reading and put your advertising message there.

Reaching Your Potential Clients is Easy and the Professional Tax Preparer Certification Will Show You How

At Universal Accounting we’ve taught small business bookkeeping and tax for over 25 years. The Professional Tax Preparer program will not only teach you everything you’ll need to know about preparing and filing personal and business tax returns, we’ll teach you how to build and run a fun and profitable business.

Starting your own tax preparation practice is simple, when you have the right skills. The Professional Tax Preparer program will teach you mastery of those skills. Finding clients is essential to the health of any business. Tax preparation is no different. You can utilize the same tools that professional marketers use. You’ll learn proven and tested secrets for finding and keeping clients in the Professional Tax Preparer program. Click on the link below and learn more about how to easily and effectively market your tax practice.

Click Here to Learn How Simple Marketing Your New Tax Preparation Business Really Is

Have you got a question? Click HERE and let us help you find an answer.

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